What You Get
The Brand Guide every client gets
One reference document for your logo, colors, voice, and messaging. Everything with your name on it looks and sounds like the same company.
What is a brand guide?
A brand guide is the document that keeps a business looking and sounding like itself everywhere it shows up. Logo files, exact colors, the voice rules, and the lines never to cross, all in one place. Every Dive client gets one, on every plan.
What's Inside
Nine sections, so you never have to guess
Overview
What the brand is and who it talks to.
Logo
The mark, and where to use each version.
Colors
The exact color values, so a sign-writer and a website match.
Typography
The two typefaces, and what each one is for.
Voice and Tone
How the business sounds in writing.
Ideal Client
The customer the marketing is aimed at.
Core Messaging
The positioning, the mission, and the taglines.
Calls to Action
What to ask a customer to do, and when.
Brand Don'ts
The lines the business never crosses.
See a Real One
This is not a mockup
It is the guide we use to run Dive Digital's own brand. Every client gets the same kind of document, built for theirs.
Core Messaging · One honest number
“Not impressions, not reach, not a dashboard nobody opens. What did a booked job cost this month, and is that better than last month.”
Calls to Action · Say what happens next
“Book a 30-minute call, not Get started. They should know exactly what they are agreeing to.”
Why does a pool company need a brand guide?
A pool company works with more people than most. A website builder, a sign shop, a truck wrapper, and whoever runs the Facebook page need the same details. Without one reference, each of them guesses at the logo, the colors, and how the business should sound. A brand guide means everyone who touches the business produces the same thing. A homeowner sees one company, not five different versions of it.
Questions
Common questions
Do I get a brand guide?
Yes, every Dive client gets one, on every plan.
What if I already have a brand?
Then the guide documents what exists rather than replacing it.
Who is the brand guide for?
Anyone who produces anything with the business name on it. The sign-writer, the truck wrapper, a new estimator, whoever runs the Facebook page.
