Google Business Profile Posts: What Pool Companies Should Publish and How Often

What are Google Business Profile posts in 2026?

Google Business Profile posts are short updates on your free Google listing. Each one holds a photo, a few lines of text and an optional button. Homeowners see them on your listing in Search and Maps.

Your profile used to be called Google My Business, so some people still say GMB posts.

Do Google Business Profile posts still disappear after 7 days?

No. Update posts used to vanish after 7 days. Now they stay visible, and Google archives posts older than 6 months unless the post has a date range. Offer and event posts stay live until their end date.

Google's own Business Profile help page on posts confirms the 6 month rule. The practical catch is old dates. An update post that mentions a past deadline keeps showing until you delete it, so remove those.

Which post type should a pool company use?

Use offer posts for anything with a deadline. Use event posts for showroom days and wet tests. Use update posts for finished pools and schedule news. Short on time? Make it an offer, because offers give a homeowner a reason to act now.

• Update (What's New): finished pools, dig days and open build slots. Google asks for a photo and text, with an optional button.
• Offer: book by a date, or a free design consult. Google asks for a title, a start date and an end date.
• Event: a wet test weekend or a showroom open house. Google asks for a title, dates and times.

Most posts you write will still be updates, and that's fine. Just give offers a regular slot. One evergreen consult offer can cover the quiet weeks.

What should a pool company actually post?

Post what helps a homeowner choose you. That means finished pools from their town, build progress, open slots, seasonal offers and showroom events. Every post should answer 1 question. Why call your company instead of the next listing down?

Builders and installers

• A finished pool named by town and pool type
• Dig day or shell set photos with your crew on site
• Schedule news like "2 build slots left for May"

Service and repair companies

• Opening and closing season start dates
• Green to clean before and after photos
• New routes opening in a neighborhood

Spa and hot tub dealers

• Wet test weekends as event posts
• Truckload or holiday sales as offer posts
• New models on the showroom floor

What makes a finished pool post work?

A finished pool post works when it shows a real job and names the town. It also gives the homeowner a next step. Add a plain title and 1 standout feature.

The crew pulls off at 4:30, the water's running and the coping is clean. That's your post, so shoot it before the truck leaves.

• Weak post: "Another beautiful pool completed! Call us for all your pool needs!" Stock photo, no title, no town.
• Strong post: a short clip of the finished pool, under 30 seconds. Text: "Fiberglass pool with tanning ledge, Brentwood. Shell set in 1 day. We have 4 spring install dates left." Button: Learn more, linked to your fiberglass page.

A clear title helps too. It tells a homeowner what the post is before they read a word of it.

How do you write a seasonal offer post?

Give the offer a plain title, start and end dates and short terms. Then link it to a matching page on your site. An offer doesn't need a discount. Keep your phone number out of the text, because Google can reject posts that include one.

Here is a winter offer you can adapt.

• Title: Book by March 1, dig in April
• Dates: January 5 to March 1
• Details: Book a free design consultation by March 1 to hold an April start date in [your towns].
• Link: your consult form. Google adds a View Offer button automatically.

How many photos and words should 1 post have?

Use 1 to 3 photos from the same job and 80 to 100 words of text. Put the town and the main point first, because homeowners see the opening lines before they tap. Google allows up to 1,500 characters. For the button, choose Book or Learn more.

Link the button to a matching page and add UTM tags. A UTM tag is a short label that shows up in Google Analytics, so you can see which posts send visitors. Then answer fast, because that's where most pool leads go cold.

Do Google posts help you rank higher in the Map Pack?

Not directly. Google doesn't list posts as a ranking factor. Posts earn their keep after you show up, by giving a homeowner who is comparing 3 listings a reason to pick yours.

Your category, reviews and service area pages do the ranking work. Our guide to local SEO for pool companies covers each one. So treat Google Business Profile posts as the closer, not the opener.

What should you post in the slow season?

Post the work that books spring. Run design consult offers, show last season's best finished pools, and share remodel and resurfacing projects. Spa dealers should post more in winter, not less, because cold weather drives hot tub shopping.

Homeowners plan months ahead, so tie your posts into your wider off season marketing plan.

What does a year of posts look like for a pool company?

Plan the year in 4 blocks that match your booking cycle. Winter sells spring builds. Spring shows crews digging. Summer shows finished pools and books fall work. Fall pushes closings, remodels and hot tubs. Through all of it, keep 1 offer live.

Winter

• Builders: an offer for a design consult that holds a spring dig date
• Service companies: an offer for early opening slots
• Spa dealers: an offer for winter soak pricing

Spring

• Builders: update posts showing dig days and open slots
• Service companies: update posts with opening start dates
• Spa dealers: an event post for a wet test weekend

Summer

• Builders: an offer to book a fall build
• Service companies: green to clean update posts
• Spa dealers: update posts for new models

Fall

• Builders: update posts on remodels and resurfacing
• Service companies: an offer for closing packages
• Spa dealers: an event post for a truckload sale

How should your posting rhythm change through the year?

Post to your booking cycle, not the calendar. Post more in the months before your busiest booking window. Keep 1 offer live all year. Add event posts only when you have an event.

Does posting more often help? Only when each post gives a homeowner something new. Your baseline frequency lives in our Google Business Profile optimization guide. Google also lets you schedule posts and set them to repeat, so you can load up March's posts during a slow January week.

Where this leaves your pool company

Google Business Profile posts won't rank you on their own. They win a different moment: when a homeowner compares 3 listings and picks one. Post real jobs, keep an offer live and follow your booking season.

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